The Philips GU10 Hue white ambiance LED Smart bulbs allow you to set the right ambiance for any moment thanks to its range of beautiful, natural white light. Connect to a Hue Bridge and then connect your smartphone to the Hue Bridge and you can use the app to set any shade of white light from cool energising daylight to relaxing warm white light. Hue works as more than just a light bulb, it can be tailored to your life with alarms, timers and alerts meaning you can set Hue to wake you up with a soft sunrise glow or turn your lights off for bedtime. You can even set your lights to flash when it is time for your favourite TV programme to start or when you need to take the dinner out of the oven. With the free 'Hue' app you can control your lights with movies and music from anywhere through your iOS and Android smart devices and even Amazon Echo.