4K HDR technology is swiftly becoming the new standard for entertainment, offering true to life colours thanks to enhanced picture processing technologies, delivering beautiful lifelike images exactly how the producers wanted it. Wide Colour Spectrum By using this special unique enhancement tool, the EX700 features Colour Phosphor technology, achieving broader colour ranges than other conventional TV's. Covering more than 90% of DCI standards, the Wide Colour Spectrum gives a more subtle, natural toned colour palette for a more authentic picture in a variety of scenes. 4K On-Demand There's tons of 4K content out there, from the biggest on-demand streaming platforms such as Netflix, Amazon Video and YouTube, offering a huge variety of high-quality content. The UHD video signals are all processed by Panasonic's 4K High-Prevision Chroma Processor to achieve the best possible image it can. Freeview Play The TX58EX700B features content from all the major channels, BBC iPlayer, ITV Hub, All 4 and Demand 5, Freeview Play provides you with catch-up, on-demand services and even live television, all of that without a monthly subscription fee. Search for entertainment through the 70 TV channels, 15 HD channels and even scroll back through shows in the past 7 days with ease, so you'll never be stuck for something to watch. Multi-HDR Support Prepare yourself for High Dynamic Range with the TX-58EX700, supporting a wide-range of HDR formats, such as HDR10 which is found on Ultra HD Blu-Ray discs. With 2017 models such as this model, you also have Hybrid Log Gamma, which is the HDR format developed by BBC and Japan's NHK.